Zero

“You can’t hold back when it tastes that good, you’ve just gotta grab it and go. When it’s real taste with zero sugar, you get everything you want, forget about the other stuff. Feel the Fear and do it anyway. That’s zero.”
- side of a Coke Zero can

What in the world does this mean? It sounds like it has been translated from Japanese.

“Feel the Fear”? Why would we be fearful of a can of soft drink? Or maybe that’s not such a stupid question; after all, it is a can of unhealthy chemicals.

My guess is that they needed some copy to fill a space. “Lorem ipsum dolor sit amet, consectetur adipisicing elit…” is about as useful.

Crazy marketers; been drinking too much of their own product, perhaps?