Analysing your site’s traffic with Crazy Egg

At work, we’re trying to get the most value from our site’s visitor statistics. We’ve been using both Nielsen//NetRatings and Google Analytics for a while now and these tools are great. Just a month or so ago, we added Crazy Egg to our toolbox.

What makes Crazy Egg stand out from our other tools is not that it collects data that the other tools don’t, but rather how the collected data is presented and visualised.

With the volume of traffic we get to our site, we just run Crazy Egg for a couple of hours on a particular page, and can immediately see areas of the page that can be improved; e.g. we can see that many users are clicking a particular image that has no link. So we put an appropriate link on that image, and save our visitors some frustration/confusion and we save them a click.

It’s also quite interesting to note that across the board, people don’t mind scrolling. You can see where people of particular window-sizes clicked. Plenty of small-window users were using the links in our footer; they had to scroll down to see it.

Crazy Egg is free to use on up to 4 pages and for 5000 visits per month. We used the free plan while we trialed it, but have been convinced of its value, and so have since upgraded.